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Ulster Rugby’s principal sponsor, Kingspan, will continue their partnership with the club until June 2025, as part of a 12-month transition period following the expiration of the current deal this summer. This agreement comes after Kingspan had signalled its intention to end the partnership, providing Ulster Rugby with time to seek a new sponsor. The association between Ulster and Kingspan, which dates back to 1999, includes stadium naming rights and sponsorship of the club’s senior men’s shirts. Ulster Rugby CEO Jonny Petrie previously stated that the club would review their association with Kingspan following the final findings of the Grenfell Tower Inquiry, in light of criticisms the company faced.
Why It Matters
The extension of Kingspan’s sponsorship with Ulster Rugby until 2025 is significant as it provides the club with a transitional period to secure a new sponsor after the expiration of the current deal. The decision also reflects the impact of external factors, such as public scrutiny and criticism, on sports sponsorship deals.
By the Numbers
- Ulster’s partnership with Kingspan dates back to 1999.
- Kingspan has agreed to continue their support through to June 2025, covering a 12-month transitional phase.
State of Play
- Kingspan has agreed to extend their sponsorship for a year following the current deal’s end to facilitate Ulster Rugby’s search for a new sponsor.
- Ulster Rugby is actively engaging in conversations with potential new partners for the end of the next season onwards.
Bottom Line
The decision by Kingspan to continue its sponsorship with Ulster Rugby until 2025 provides the club with time to secure a new sponsor, ensuring a seamless transition and allowing for the continuation of support for the team’s future endeavors.
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