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GameStop remains a hot property among retail investors eager to snap up the “meme stock,” but its financial results continue to cool. 

The video game seller on Friday reported a loss of $32.3 million on revenue of $882 million in its fiscal first quarter, compared with a loss of $50.5 million on sales of $1.2 billion in the year-ago period. 

GameStop shares have soared in recent weeks after Keith Gill, a popular trader who touts his results online under the monikers “Roaring Kitty” and “DeepF_Value,” resurfaced on social media after a long hiatus. 

In its latest jump, the company’s stock price rose 47% on Thursday to close at $47.55 when Gill’s Roaring Kitty YouTube channel scheduled a June 7 livestream, which would mark his first appearance on the platform in three years.

GameStop’s stock also spiked in May when Gill, a financial analyst turned influencer, posted an image on X suggesting he was returning to the public eye. 

Before Gill’s rise to popularity, GameStop had experienced declining sales amid an industrywide pivot from game cartridges to video game streaming and digital downloads. 

The company’s stock fell $4.25, or more than 9%, ahead of the start of trade Thursday.