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PGA Tour’s latest social-media star, Michael Kim, has been engaging his 108,000 X followers with insights into his life on the PGA Tour, including details on equipment, amateur partners, and the perks of being a pro golfer. Despite his late entry into the social space, Kim has been inspired by the success of fellow golfer Max Homa and has actively embraced Twitter and X to connect with fans, even sharing his thoughts on the PGA Tour and PIF agreement.

Why It Matters

Kim’s use of social media to humanize the PGA Tour experience and connect with fans highlights the evolving role of athletes in engaging with audiences through digital platforms. His ability to leverage social media to grow his brand and increase fan engagement underscores the significance of this medium in the sports industry.

By the Numbers

• Kim has 108,000 followers on X.
• His post about the pros’ free schwag was viewed 1.6 million times.

Yes, But

Despite the positive engagement, Kim acknowledges the presence of “LIV troll bots” and occasional negative comments on social media, indicating the potential downsides of increased visibility on digital platforms.

What’s Next

Kim’s active presence on social media is likely to further enhance his fanbase and provide greater opportunities for sponsorship and brand partnerships, potentially influencing a new generation of PGA Tour athletes to prioritize social media engagement.

Bottom Line

Michael Kim’s adept use of social media has not only humanized the PGA Tour experience but also expanded his reach and influence, setting a compelling example for athletes seeking to connect with fans and build their personal brands in the digital age.